The promise of AI is that it will transform how we search, build, and create. But we need a whole new infrastructure to power that promise.

Ori’s AI-native infrastructure vastly improves how software interacts with hardware. They’ve created a GPU powerhouse that exists entirely on the cloud, ready to be activated at any time by teams of any size.

Ori is about so much more than scalable AI computing. We built a brand around the emotionally evocative idea of “End to Endless,” nodding to the infinite potential Ori single-handedly unlocks.

The resulting system is a bold departure from tech tropes. It’s full of vibrancy, excitement, and wonder. We embraced AI as a creative partner, turning to Midjourney to create otherworldly backdrops for our brand and messaging. Our symbol is a nod to endless potential, a hub with spokes radiating in every direction. The verbal system pairs a starry-eyed tone with deep industry expertise.

Ori may feel like science-fiction, but it’s a real invitation to a future full of never-ending possibilities.