Jellysmack, the go-to platform for optimizing creator content and audience reach, first partnered with us in 2018 to develop their brand strategy, identity, and digital experience. At a turning point, they returned in 2021 to create a brand awareness campaign that would meaningfully connect to creators in search of omni-platform growth. Inspired by the infinite expansion made possible through Jellysmack, we developed the campaign concept “Go Bigger.” We brought this to life through a kaleidoscopic motif of mirrors and repetition, casting 11 creators from the Jellysmack community as our focal point. We ultimately created a campaign world that felt so integral, it inversely became a part of the Jellysmack brand identity as a whole.