It’s never been easier to create, but making jaw-dropping videos is still too hard. There’s a lot of AI platforms, but a lot of them cater to in-the-know techies — what about the rest of us? We worked with Pika to create a brand that pushed the boundaries of visual storytelling, so creators of all levels could see their visions come alive.

Unlike other AI tools that promise close-enough visuals, Pika’s tools follow creators’ orders precisely. It inspired our platform of “Video on command”, a play on “video on demand” that playfully put users in the driver’s seat. 

Our graphic system melded vibrant visuals with copy that was completely subservient to users’ creative ideas. We built a brand that could flex and evolve as new tools and features are pumped out. The platform has already attracted millions of users, including Jared Leto who used Pika-generated videos as concert visuals. As of June 2024, the brand raised a $80MM Series B to continue lowering the bar for what it takes to be a creator.