Driven to solve supply chain issues, Raft set out to automate the entire $200B freight forwarding industry with its intelligent logistics platform. Its challenge for Red Antler? Get people excited about shipping systems. 

We evolved the brand around the idea that Raft empowers business owners to do bigger things than they thought possible. Through strategic design choices like scale and forced perspective, we demonstrated how Raft gives users a clear view of complex operations, making it easier to move massive cargo around the world. We paired data infographics with custom illustrations to distinguish Raft as a bold and creative problem solver in its category. With its compelling brand story, Raft closed a $30M Series B funding round and positioned itself at the forefront of shipping innovation.